视评来了丨网红的“红”，该是什么颜色？
<p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 0em;"><span style="color: rgb(68, 68, 68); font-family: Microsoft Yahei, Helvetica Neue, Helvetica, Arial, Hiragino Sans GB, Heiti SC, WenQuanYi Micro Hei, sans-serif; font-size: 16px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">https://qncdn.dyrmt.com/bphpClouds/6499/20251107/28c1ce565acbdfc70747bb90002a6f86.mp4</span></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 0em;"><br/></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">近期，百万粉丝博主“户晨风”因挑动“苹果人”“安卓人”对立被全网封禁；网红“柴怼怼”因造谣抹黑、销售假玉被捕。两起事件指向同一个问题：网红的“红”，究竟该是什么颜色？</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: center; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">“户晨风”荒谬地以手机品牌划分“阶层”，制造对立情绪；“柴怼怼”则借“打假”之名，行“贩假”之实。通过这些手段吸引来的流量，是带着血色的——靠煽动情绪、践踏底线换来短暂喧嚣，终将付出惨痛代价。这类乱象不仅破坏了网络生态，也消解了社会对网红群体的信任。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">真正值得追求的，应当是内容向上、价值向善的“正红”色。这既是网红“因何而红”的初心，更是他们能够“长红不衰”的底色。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">“正红色”的网红，应当坚守三条底线：</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">一是拒绝制造对立，正如科普博主“无穷小亮”那样，用知识与理性赢得尊重，而非用偏见和噱头博流量；</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">二是坚守内容品质，像李子柒那样，坚持用镜头记录田园诗意、传递东方美学。真诚创作、持续创新，才是长久吸引观众的源泉；</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">三是扛起社会责任，像无数普通网友那样，用真诚分享生活、传递温暖，将流量转化为社会中涌动的善意。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: center; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">当前，我国的网民规模已超过11亿人。在全民共享数字发展成果的同时，网络空间的治理也在持续深化。平台要守好出口关，监管要拉紧责任链，才能让“正红色”的创作者脱颖而出，让劣质内容无处遁形。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">封禁“户晨风”、逮捕“柴怼怼”，并非简单的惩戒，而是对“无底线博流量”的坚决否定。网红之“红”，若失去价值的底色，再亮也会褪去。唯有守住真诚、敬畏规则，才能在清朗网络中行稳致远。</p><p><br/></p><link rel="stylesheet" href="//dyxrmt.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_XnZ" id="wcn_editor_css"/>
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