激活消费链！川超分区赛“含金量”超56亿元
<section class="content-section" style="color: rgb(71, 71, 71); font-family: -apple-system, Hiragino Sans GB, Roboto, Droid Sans, Microsoft YaHei, Microsoft YaHei UI, Microsoft JhengHei UI, STHeiti, Oxygen, Ubuntu, Cantarell, Fira Sans, Helvetica Neue, sans-serif; font-size: 16px; text-wrap-mode: wrap; background-color: rgb(254, 254, 254);"><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">11月23日，2025/2026四川银行四川省城市足球联赛分区赛最后一轮结束，随着德阳队、宜宾队分别赢下关键比赛，抢得最后2个总决赛席位，至此“川超”9支总决赛球队全部产生，相约明年3月“强强对话”。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">场下，“川超热”持续。从前期爆梗到文旅发力，再到“情书”互传。一轮又一轮的城市宣传造势，不仅让场下的“第十二人”参与感十足，也让大家再一次认识了自己的家乡——四川。“川超”，也从“快乐足球”走向了新一轮的“城市营销”。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">截至11月25日，“川超”分区赛共10轮、90场比赛已全部完赛。据初步统计，赛事转播平台（媒体）达189个，线上观看人次1.09亿，现场观赛人数超87万。各市（州）发放文旅、商务等消费券累计超4690万元，设置第二观赛现场2600个（次）。赛事带动超900万人次参与，实现经济效益超56亿元。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">凉山队对阵攀枝花队的比赛</span></p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="display: flex; text-align: center; justify-content: center; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 170.676px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 0px 0px 4px; box-sizing: border-box;"><section style="display: flex; width: 166.677px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="display: inline-block; vertical-align: top; width: 170.676px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 4px 0px 0px; box-sizing: border-box;"><section style="display: flex; width: 166.677px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="text-align: right; margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 341.352px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-left: 4px solid rgb(164, 213, 96); border-right: 4px solid rgb(164, 213, 96); padding: 0px 20px; box-sizing: border-box;"><section style="text-align: center; font-size: 18px; color: rgb(72, 163, 98); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; text-align: left; --content-font-size: .91787439rem; padding: 0px; line-height: 1.6 !important; font-size: 22.9469px !important;"><span style="font-weight: bolder; box-sizing: border-box;">离不开的“第十二人”</span></p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; text-align: left; --content-font-size: .91787439rem; padding: 0px; line-height: 1.6 !important; font-size: 22.9469px !important;"><span style="font-weight: bolder; box-sizing: border-box;">“足球是圆的，要玩，才能转”</span></p></section></section></section><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 170.676px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 0px 0px 4px; box-sizing: border-box;"><section style="display: flex; width: 166.677px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="display: inline-block; vertical-align: top; width: 170.676px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 4px 0px 0px; box-sizing: border-box;"><section style="display: flex; width: 166.677px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="text-align: right; margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section></section></section><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“川超”有多火？比赛日当天，路过的大爷听到手机里传出的呐喊声，都会问一句：“谁进了？几比几？”</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">比赛火出圈，除了绿茵场上健儿奋力拼抢，贡献出一个又一个名场面外，更离不开“第十二人”——场下的球迷们。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">在这场足球盛宴上，不论你是见证C罗、梅西一路较量的资深球迷，还是分不清角球和点球、维尼修斯或是贝林厄姆的足球小白。最终，你都会成为自己城市的“死忠粉”。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“川超”，不止于宣传足球的魅力，还致力于讲好城市的故事。“第十二人”作为城市的核心，他们深知，足球是圆的，要玩，才能转。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">在“川超”，“全民参赛”不只是一句口号。场上球员“厮杀”，场下市民献策。第一轮较量，从队名开始。21个市州铆足了劲，想把最有特色的城市名片印在队服上。这个持续大半年的“广告位”，将跟着队员们来回出现在不同城市，无异于是一次集中式的刷屏宣传。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">让市民融入赛事，体验川超的乐趣，各地纷纷召集市民们建言献策，期待“智囊团”找到最合适自家的城市调性。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">南充丝绸源点队、自贡灯城燊龙队、巴中红叶队、广元剑门雄关队、雅安貊貊队、广安板楯蛮队……21个队名一一公布，仔细一看，不仅文化底蕴满满，还“扫盲”了一波生僻字和冷知识，加深了大众对城市的认知。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">川超爆梗 图据网友</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">市民们期待在更多场合展现自家实力，将目光转向各个城市的商超大屏，一个个爆梗呼之欲出。“凉山好医生，专治各种不服”“我是米凉面，我同意广元出线”“输赢不重要，吃盔是福（南充）”“涪江浪打浪，遂宁强中强”……梗出圈了，城市也就出圈了。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">热身比赛中，南充球迷秀出“锅盔凉粉”。吴雍 摄</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">赛程过半，“一封情书”更是让大家再一次认识城市的“文气”。官方下场写就城市你我的血脉相连，“第十二人”再续内容，将城市人格化、拟人化地传播，“以情动人”，让城市营销再上一个台阶。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">绵阳肥肠宝贝 图据三台县委宣传部</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“第十二人”的身影出现在各个看台，他们卖力加油助威，为两队球员加油鼓劲。身着橘红色裙子的绵阳肥肠宝贝、人人都想摸的大佛姥爷玩偶、出场必唱的凉山《祝酒歌》，球迷自制的达（州）（遂）宁巨型Tifo……</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">达宁Tifo 图据四川观察</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">一场“川超”，不仅诠释了“快乐足球”的真谛，展现了两座城之间相连相亲、城市“以人为本”的发展核心，更让大家看到：“我们，是如此热爱自己的城市”。</p><section style="box-sizing: border-box; text-align: justify; color: rgb(62, 62, 62);"><section style="display: flex; text-align: center; justify-content: center; flex-flow: row; margin: 10px 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 154.407px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 0px 0px 4px; box-sizing: border-box;"><section style="display: flex; width: 150.408px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="display: inline-block; vertical-align: top; width: 154.407px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 4px 0px 0px; box-sizing: border-box;"><section style="display: flex; width: 150.408px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="text-align: right; margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; width: 308.82px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-left: 4px solid rgb(164, 213, 96); border-right: 4px solid rgb(164, 213, 96); padding: 0px 20px; box-sizing: border-box;"><section style="text-align: center; font-size: 18px; color: rgb(72, 163, 98); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; text-align: left; --content-font-size: .91787439rem; padding: 0px; line-height: 1.6 !important; font-size: 22.9469px !important;"><span style="font-weight: bolder; box-sizing: border-box;">“半价”“打折”“免费”</span></p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box; text-align: left; --content-font-size: .91787439rem; padding: 0px; line-height: 1.6 !important; font-size: 22.9469px !important;"><span style="font-weight: bolder; box-sizing: border-box;">文旅齐发力 吸金超56亿元</span></p></section></section></section><section style="display: flex; text-align: left; justify-content: flex-start; flex-flow: row; margin: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 154.407px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 0px 0px 4px; box-sizing: border-box;"><section style="display: flex; width: 150.408px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="display: inline-block; vertical-align: top; width: 154.407px; align-self: flex-start; flex: 0 0 auto; height: auto; line-height: 0; padding: 0px 4px 0px 0px; box-sizing: border-box;"><section style="display: flex; width: 150.408px; flex-flow: column; box-sizing: border-box;"><section style="position: static; z-index: 1; box-sizing: border-box;"><section style="text-align: right; margin: 0px; position: static; box-sizing: border-box;"><section class="group-empty" style="display: inline-block; width: 12px; height: 4px; vertical-align: top; overflow: hidden; background-color: rgb(164, 213, 96); margin: 0px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section></section></section></section><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“第十二人”吼得凶（四川话，意为：呐喊得卖力），各地文旅也蹭着热度，将自家文旅景点奉上，用一招“优惠计”，吸引外地游客一起玩，才好玩。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">最先用上这招的，是遂宁。9月20日，“川超”揭幕战在成都双流体育中心举行，由成都锦城队主场对阵遂宁舍得干队，最终比赛以6:0大比分结束。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">中国死海兑现成都游客4折门票的承诺。封面新闻记者 杜卓滨 摄</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">开局失利，但遂宁大英文旅出奇制胜。赛前，9月16日，大英文旅喊出“进一球打一折”，并于9月21日兑现赛前承诺，对成都游客推出中国死海门票四折优惠。这场“输得起”的履约，让大英死海“活了”起来，为遂宁人狠狠拉了一波好感。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">之后，甘孜队主场首战德阳队将不设售票环节，6000张门票全部免费送，还同步推出“赛事门票+景区门票+住宿优惠”系列大礼包。阿坝州面向公众免费发放40万张景区门票，总价值约3000万元，邀请观众在观赛同时畅游秋日阿坝。内江则是各大商圈、125家优质商户推出“票根联动优惠”，包含餐饮、住宿等多个项目。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">国庆假期期间，自贡推出“一张票玩转自贡”：持有川超自贡主场有效票根，七天内可免费游览盐业历史博物馆、彩灯博物馆等景点。全市近400家酒店、餐饮企业同步推出优惠，一张票根串联起“吃住行游购娱”全链条，成功吸引近10万人次游客，拉动消费超8000万元。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">眉山、宜宾、雅安、乐山、凉山等地相继推出门票“打折”“免费”项目，为当地文旅宣传造势。钵钵鸡、燃面、火盆烧烤等美食打折优惠，商家让利，让游客玩得开心、吃得舒心。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"></p><p class="formatted" style="margin-top: -1.875rem; margin-bottom: 1rem; line-height: 1.875rem; text-align: center; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;"><span class="img-desc" style="font-size: 0.9375rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important; color: rgb(127, 127, 127);">攀枝花市体育场外，文创集市吸引众多市民游客。图据攀枝花东区融媒</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">比赛场外，各市州精心准备的美食、非遗集市，也将当地特色带入他乡，“软广”轮番上场，加深城市初印象。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">四川还发放了“跟着川超游四川”5000万元文旅大礼包，推动“票根”变“入场券”，“观赛”变“深度游”。用一次“相因”（四川话，意为：便宜）换长期“实惠”。<span style="font-size: 1.1875rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important;">据初步统计，赛事带动超900万人次参与，实现经济效益超56亿元。</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“川超不仅要把人‘引进来’，更要把人‘留下来’。留得住挑剔的胃，更留得下真挚的情感。唯有如此，这一体育IP才能升级为具有持久生命力的文化IP、区域IP，真正成为‘锦绣天府、安逸四川’的生动注脚。<span style="font-size: 1.1875rem; --content-font-size: .91787439rem; margin-bottom: 1.44928rem; line-height: 1.6 !important;">”四川大学文化产业研究中心主任，四川省委、省政府决策咨询委员会委员蔡尚伟说。</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; line-height: 1.875rem; text-align: justify; --content-font-size: .91787439rem; font-size: 1.1875rem; box-sizing: border-box !important;">“票根+经济”模式，正在让“川超”实现“一场球”到“一座城”的华丽转身。</p></section><p></p><section class="content_suffix" style="color: rgb(71, 71, 71); font-family: -apple-system, Hiragino Sans GB, Roboto, Droid Sans, Microsoft YaHei, Microsoft YaHei UI, Microsoft JhengHei UI, STHeiti, Oxygen, Ubuntu, Cantarell, Fira Sans, Helvetica Neue, sans-serif; font-size: 16px; text-wrap-mode: wrap; background-color: rgb(254, 254, 254);"><p class="disclaimer-of-fengmianhao" style="--content-font-size: .91787439rem; font-size: 12.7px; color: rgb(163, 163, 163); margin-top: 40px !important; margin-bottom: 40px !important; line-height: 1.3rem !important; box-sizing: border-box !important; padding: 0px !important;">本文由封面新闻原创，未经授权不得转载。<br/>授权合作请联系：mp@thecover.cn</p><p style="margin-top: 0px; margin-bottom: 1.44928rem; --content-font-size: .91787439rem; line-height: 1.6 !important; box-sizing: border-box !important; font-size: 22.9469px !important;">编辑 : 文康林</p></section><p></p><p><br/></p><link rel="stylesheet" href="//dyxrmt.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_cfU" id="wcn_editor_css"/>
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