一颗苹果的“出圈”方法论｜联播观察
<p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 0em;"><span style="color: rgb(68, 68, 68); font-family: Microsoft Yahei, Helvetica Neue, Helvetica, Arial, Hiragino Sans GB, Heiti SC, WenQuanYi Micro Hei, sans-serif; font-size: 16px; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);">https://qncdn.dyrmt.com/bphpClouds/6499/20251218/e2a9aa1f5b3dd7aae8b8874d7d185f79.mp4 </span></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">12月15日，我们通过《四川新闻联播》认识了一位在雅安汉源高山苹果园里的新农人——王品，他会种果，会引种，会拍摄，会剪辑还会电商，一个人就干成了一支队伍。但如果你以为汉源苹果的火，全靠一个个“孤勇者”，那就错了。你看这一场发布会——从县农业局、县文旅局、农大教授、网络达人到种植大户，全员上场，分明就是一场关于“一颗苹果如何出圈”的公开解题会。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">汉源县农业农村局副局长汪军率先发言，从优化品种结构、优化种植管理、优化认证体系、优化品牌包装四个方面阐述了汉源糖心苹果好品质的基础。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">原来，汉源在巩固红富士系列、金冠等经典品种基础上，又引进了瑞雪、瑞香红、阿珍富士等20多个新优品种，通过多点试验和对比筛选，精选适配汉源1100-2000米海拔气候的优质品种重点推广！不仅如此，当地还组建了一支由190多人构成的技术服务队伍，队伍今年已累计发放技术资料1.1万余份，开展培训40余期，覆盖2600余人次。在相关部门引导下，农户们尝试改变过去五花八门的包装，而是重点推广统一的“汉源红”核心品牌IP。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">通过定标准、延链条、做品牌，县农业局给产业装上“导航系统”。而走出一条“出圈路”，背后也离不开学界专家的力挺！</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">四川农业大学教授梁东介绍说，在区位优势方面，汉源海拔高但纬度较低，苹果成熟期较北方产区提前10-20天；在环境优势方面，年均温、有效积温、降雨量、光照时数和光质类型等指标均符合优质苹果生产的严格要求。在人才体系优势方面，汉源苹果有川农大专家教授5人、县乡农技人员60余人，助力研发、生产、推广、协同进行。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">学界，提供了论据——用科学数据告诉世界，汉源的苹果为什么这么甜。而要让汉源糖心苹果走出高山，让全国消费者都吃到香脆甜的好果子，活跃在乡野间的网络达人功不可没！</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">汉源特色助农大使、网络达人冉可柒就是其中一员。从2008年，她开始在网上销售汉源苹果，苹果远销全国各地。截至2024年销售额达3000万元！</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255);"></p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">看，这些百万粉丝网红、助农大使，把专业的“好”翻译成全网能懂的“火”，这就是“流量放大器”。</p><p style="--bubble_time: .5s; --bubble_scale: .8s; box-sizing: border-box; margin-top: 0px; margin-bottom: 1em; padding: 0px; border: 0px; vertical-align: baseline; font-size: 18px; color: rgb(18, 18, 20); letter-spacing: 0.6px; text-align: justify; font-family: -apple-system, blinkmacsystemfont, Helvetica Neue, helvetica, segoe ui, arial, roboto, PingFang SC, miui, Hiragino Sans GB, Microsoft Yahei, sans-serif; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); text-indent: 2em;">汉源糖心苹果的“芯”，不仅是凝聚的甜，更是一套现代产业思维的内核，是一个地方为美好生活而集体奋斗的初心。从一个人的“新农活”，到一个县的“新农业”，这条“出圈”之路，正越走越宽，越走越甜。</p><p><br/></p><link rel="stylesheet" href="//dyxrmt.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_cfU" id="wcn_editor_css"/>
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